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Why Us?

What is GTS Altitude?
The GTS brand has a long and trusted industry reputation.
Several year ago, the GTS team identified that the next major area of innovation for the Travel & Tourism industry will centre around amalgamation of big data sources, AI capabilities combined with traditional research methodologies.
More accurately we reliably inform organisational marketing strategies for business growth using proven forecasting to achieve organizational goals.

What Makes Us Unique?
Recognition that travel does not ‘exist in a bubble’, and that there are a multitude of economic, socio-economic, attitudinal and health factors that ultimately determine how, when, where and with whom people travel.
For this reason, we purposefully recruited researchers who had worked in other markets, especially those where brand differentiation, effective communication strategies and new product innovation are critical success factors, namely the Financial Banking & Insurance sector and Fast-Moving Consumer Goods (FMCG).

GTS is operated by senior business leaders providing direction to a team of specialised team of award-winning market researchers with unmatched technical skills at an enterprise level.

Our travel innovations include:

One-way combinable fares & Fare Families
Formatted email itineraries
Pop-up & native advertising
Rendering of scannable content to any consumer device type
Development of Microsoft’s first industry Windows NT based platform
Development of a Global Ecosystem of OTAs for Destination Advertising

Our research innovations include:

Developed most accurate passenger travel forecasting model on the market
Launched advanced new product design and price modelling methodology
Pioneered morphological research to understand the science of brand differentiation


Client & Industry Recognition

We have won awards for the commercial effectiveness our work in APAC and across the globe. We have helped our clients to develop game changing products that have had a significant impact on their profitability.

I have no hesitation in recommending Altitude. I have worked with the team at Altitude for 20 years and they still surprise me. What I enjoy is their focus on actionable insights that lead to growth project by project. They are excellent strategic thinkers, but practical when it comes to execution. They don't sell products; they uncover how to drive value.
Director – Marketing Destination Organisation

Over my journey I have come across many so called professionals that ‘talk-the-talk’ but don't necessary ‘walk-the-walk’. Altitude in my opinion is one of the best I have had the privilege to work with. Ultimately the results that they present makes my job easier, which in turn certainly has brought rewards to the clients we have worked with together.
Director – Brand Strategy and Communications Agency

I recommend their strong strategic focus, insightful commercial acumen and valuable analytical skills. They are very easy to deal with and understand the importance of long-term client relationships.
National Head – Multinational Organisation

 Honest and sincere is the first words that come to mind. I am impressed with their forward-thinking, motivation and intelligent manner. Their ability to listen and understand client needs was unlike I've seen before. I always enjoy listening to them discussing business strategies and have even implemented some in my personal life. They would be an asset to any company and resource.
General Manager – Multinational Retailer


Mark Ludtke

Executive Partner
M: +61 419 232 565
A: 51 Goldhill Plaza, #07-10/11, Singapore 308900
E: mark.ludtke@gtsaltitude.com
W: gtsaltitude.com

Neil Stubbings

Executive Partner
M: +61 432 677 344
A: 365 Little Collins Street, Melbourne VIC 3000, Australia
E: neil.stubbings@gtsaltitude.com
W: gtsaltitude.com

Tiago Relvão

Director Strategy and Business Development
M: +66 65510 1431
A: 51 Goldhill Plaza, #07-10/11, Singapore 308900
E: tiago.relvao@gtsaltitude.com
W: gtsaltitude.com

Thank you for your interest.
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