Outbreaks of novel virus infections among people are always of public health concern. The risk from these outbreaks depends on characteristics of the virus, including how rapidly it spreads between people, the severity of resulting illness, and the medical or other measures available to control the impact of the virus (for example, vaccine or treatment medications).
However, whilst most viruses end-up being comparatively benign, on January 30th 2020, the International Health Regulations Emergency Committee of the World Health Organization took the significant step of declaring the outbreak of the Coronavirus (COVID-19) a “public health emergency of international concern” (PHEIC).
The purpose of this report is to provide the global Travel & Tourism industry, and especially the Direct Marketing Organisations (DMOs), with the knowledge it requires to make sound economic and strategic decisions during the influence of the Coronavirus, thereby helping to foster economic resilience for our great industry, and the financial security of people it employs.
Our team of consultants integrate Big Data, Artificial Intelligence modelling, and traditional market research methodologies to create detailed traveller insights.
They use data that employs an advanced methodology to calculate an estimation of all passenger volumes between origins and destinations worldwide, including bookings made through online travel agents, travel agents, low-cost carriers (LCC’s) and direct airline bookings.
Because the team has worked in the industry, they understand how to inform strategic decision-making in a manner that will directly impact sales, marketing and infrastructure investments.
Market intelligence analyses can be delivered via a web-based portal and presented in a dashboard format, or in a more traditional written report or presentation format.
Our proprietary forecasting engines combine airline bookings, socio-economic and global monetary factors, along with the impacts of traveller and business sentiment, to produce traveller forecasts that exceed the known accuracy of our competitors.
We employ a team of statisticians, who use advanced analyses in conjunction with machine learning to continually refine the accuracy of their modelling to ensure that our clients can commit to decisions with confidence knowing that they are using the most advanced forecasting solution on the market.
The accuracy of our model has been validated by an independent assessment. Our consultants are available to discuss this validation process in more detail.
We developed OneClick specifically for travel management companies and corporate travel managers to quickly locate and contact travelling employees, thereby enhancing the safety of staff and improving the effectiveness of their corporate governance processes and policies.
OneClick provides the ability to track employees no matter where their business travel takes them, using a powerful search tool and map-based view to show full itinerary details and route view display.
OneClick allows organisations to stay connected with travelling employees wherever they are via the two-way SMS communication feature, providing 24/7 real-time support and prompt communication.
OneClick consolidates a wide range of travel data into one dashboard-style reporting interface with the ability to export information to different file formats, and users can instantly access this data, allowing greater visibility of adherence to corporate travel policy.
As an online application, users can access Amadeus remotely with a secure login and password, allowing for quick integration into existing duty-of-care processes.
The user-friendly graphical design of Amadeus makes it easy to navigate and use, and maximizes traveller security while increasing adherence to travel policy.
Marketing & Advertising Optimisation
In partnership with Travel Audience, an Amadeus company, we offer the world’s leading data-driven advertising platform.
Our data-driven travel advertising platform leverages machine learning to identify when people search for trips, when they book and above all, when it makes sense to show them advertising from our clients.
We do this by the creation of digital footprints of known travellers, which we monitor across the duration of an online campaign to learn the optimal time and advertising creative(s) to shown them in order to generate a sale.
China Traveller Data & Analyses
In partnership with TravelSky Technology Limited (China), the dominant provider of information technology solutions for China’s aviation and travel industry, we offer the world’s most comprehensive source of processed Chinese traveller data and analyses.